UPDATES TO BUSINESS.ADOBE.COM HOME PAGE
My team was charged to make our home page more scannable.
(L) Bring more Adobe red into the headers of page.
(R) home page announcing new pages featured for Adobe Summit '23.
Results:
- Engagement (4% increase)
- Reduced bounce rate (1.9% decrease)
- Increased time on page (8.9% increase)
- Conversion rates (4.7% increase)
Alan J Macfarlane
Copyright © 2025 Alan J Macfarlane - All Rights Reserved.
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