Perk came to us looking for help to get the word out that they were about to launch their product in to their first Costco. Pressure was high to hit aggressive sales goals to see if Costco would make Perk an offering across their Utah and Idaho sales region.
My wife, Anna, and I co-wrote this email campaign. A ten-email series that helped activate and incentivize Perk's local fans to come to the Orem Costco on it's launch week, buy product and help it stay in stores.
The turnout was amazing and the open rates and click rates on this campaign were some of the highest Perk has ever had.
Alan J Macfarlane
Copyright © 2025 Alan J Macfarlane - All Rights Reserved.
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